Viewers hunger for Web and TV at same time: Nielsen study
"LOS ANGELES (Reuters) - U.S. television viewers are increasingly turning on the Web, tuning into television and not missing a beat on either, as simultaneous TV and Internet use continues to rise, research firm Nielsen said on Wednesday.
Nielsen said in a report that 57 percent of TV viewers in the U.S. who have Internet access use both mediums at the same time at least once a month. That translates to more than 128 million U.S. consumers."
via reuters.com
Here's yet more evidence that people's television viewing habits are evolving in unexpected ways due to the internet, laptops and the availability of high speed broadband. Does this mean that natural selection is now going to favour ADHD?
